10 Market analysis tools for high-impact insights & trend tracking

We have yet to develop a crystal ball that lets us look deep into the future of a market and predict profitability and trends. And what if you could simply look inside consumers’ heads and figure out how to make them happy?

We’re working on it, but in the meantime, these eight market analysis tools give you powerful insights into your market and help you conduct benchmarking research.

Market analysis tools	Key features/Use cases	Best for	Pricing
Attest	Expert support from our team of market researchers Ready to go market research templates Guaranteed data quality thanks to a mixed-methodology approach	Decision makers who want to focus on making decisions validated with real customer data	Learn more about Attest pricing
Qualaroo	Sentiment analysis New product development insights Data visualization for quicker market analysis	Customer insights professionals	Starts at $80 a month
Remesh	AI analysis of customer responses for real-time market analysis Real-time analysis of open-ended responses	Researchers who need to scale their market analysis efforts	Available on request
Google Trends	Discover search term popularity and related queries Access geographic data and find out where customers are searching for key terms	Insights professionals and marketers who need quick inspiration to point their research in the right direction	Free
Answer The Public	Keyword research Content ideation Trend analysis	Market researchers looking for the right questions to ask (or answer) for their customers	Paid plans start at $9/month
BuzzSumo	Brand and competitor mention monitoring Industry-relevant notifications	Researchers looking for competitor insights (especially on social media)	A Pro plan starts at $79 a month
Think With Google	Latest insights from Google researchers Understanding the consumer journey based on trends	Researchers who need to save resources and time with a simple tool	Free
SEMrush	Competitor analysis Brand health tracking dashboard	Marketers who need to give more context to insights they have previously gathered.	Starts at $119.95 per month
Statista	Global industry stats & forecasts Visual charts and exportable data Consumer behavior insights	Strategists looking for verified data to support business plans	Free limited access, premium plans from $199/month
Similarweb	Website and traffic analysis Digital market benchmarking Audience and referral source insights	Digital marketers comparing web performance and online market share	Free plan available, paid plans from $199/month

Top 10 Market analysis tools for tracking trends & competitors

1. Attest

Are you taking over a new market by storm or want to be the most innovative business in your market? No more guessing games or generic data: if you want first-hand information directly from your target audience, Attest is the tool for you. It is a smart platform that will help you get data from real consumers that is relevant to your business, collected in real-time. All to make business decisions faster and with more confidence.

Attest allows you to reach your target audience in 59 markets. You’ll find market trend analysis tools for every aspect of your niche: consumer profiling, international research, and market trend analysis. Attest is suitable for novices and pros alike: our templates make it super easy to get started.

The results you get from the market analytical tools are hyper-relevant. We have more data quality controls in place than any comparable tool. No experienced market researchers on board? No problem – we help you make the most out of your research. You can ask their experts directly for help to ask the right questions to your audience. That way, you’ll be able to get insights that are directly applicable to your business goals.

What was great was that within less than a week, we got the results back. I was able to go through it all and then I realized that there’s actually a lot more similarity than difference in terms of this new product opportunity around the world.

David Contract, Marketing Team Lead, Betesh Group

Who is Attest for?

Decision makers who want to put consumer insight behind their growth strategies. Do you want to focus on real data quality, talk to target audiences within a fast and easy interface? Then this is for you.

With a proven track record of reducing product launch times and growing market share for top brands, Attest is the go-to for many businesses. You get access to human support when you need it, meaning better-informed decisions for everyone – and no hiring research experts in the process. Or, if you prefer to DIY your research, they have a library complete with a market analysis survey template.

Key features:

• Expert support from our team of market researchers
• Ready to go market research templates
• Guaranteed data quality thanks to a mixed-methodology approach, both human and machine-learning-led, for consistently reliable data.

G2 rating: 4.5/5

2. Qualaroo

For companies who are looking to launch a new product or be innovators in their current one, Qualaroo is a blessing. The tool allows you to reach out to your product users and website visitors with specific questions to understand their needs better. That way, you can craft a perfect product amongst those already engaged with your brand.

But that’s not all: Qualaroo is especially useful when you want to beat your competitors. With their tool, you can test not only your own idea but also your competitors’ designs. That way you can build competitive content and products.

Who is Qualaroo for?

Market analysis is all about finding out what is happening from the people that matter most. Qualaroo lets you do just that, with clean and simple way.

Key features:

• Targeted surveys triggered by user behavior
• Built-in sentiment analysis and advanced reporting
• Nudge technology to reach users at the right time
• Integrates with tools like HubSpot, Salesforce, and Slack

Pricing: Limited free plan available. Business plans start at $19.99/month

G2 rating: 4.3/5

3. Remesh

If only you could have a real conversation with your ideal clients to find out what it is they want, right?

Well, with Remesh, you can do that. It is one of the smarter market analysis tools on the web.

This tool allows you to have a live conversation with your audience at scale. While you’re doing that, AI analyses and organises their responses in real-time. You’ll be left with great insights that allow you to make decisions with confidence.

Who is Remesh for?

If you prefer qualitative-style research, but need to analyse a lot of data, Remesh helps you scale your research. This one’s for companies who are ready to rely on AI to understand a large group of customers at once.

Key features:

• Real-time, scalable qualitative research sessions
• AI-based segmentation and sentiment analysis
• Dynamic moderation to adjust conversation flows
• Participant visualization to track consensus in real time

Pricing: Available upon request
G2 rating: 4.2/5

4. Google Trends

What better way to know what people want, wonder about and need than by diving into the biggest search engine in the world? Google Trends is a classic for market research.

Since Google knows, well, everything, it can tell you exactly what people across the globe are typing, thinking, and talking about. It shows you the popularity of a search term in Google. You can divide it up by demographic factors to get a better understanding of what is relevant in your target market.

It is one of the easiest-to-use market analytical tools out there. Sure, it comes with its restrictions, but it’s free. Plus, it’s not only valuable for market research but also for content strategies and SEO.

Who is Google Trends for?

Need quick inspiration for your content, or a fast foundation for your market analysis? Start with Google Trends. Their insights can steer you in the right direction for more detailed research.

Key features:

• Real-time and historical search trend data
• Breakdowns by location, category, and time period
• Explore related topics and queries to discover emerging trends
• Compare multiple terms and analyze seasonal fluctuations

Pricing: Free
G2 rating: 4.6/5

5. Answer The Public

Market research is not just about numbers, profitability, and demand. The most valuable data out there is what people are talking about. Answer The Public tells you that. Provide some keywords relevant to your business and find what people want to know about it.

You can enter any keyword: a brand (your own or your biggest competitor), a product, or anything else that comes to mind. Answer The Public shows you related searches, giving you unique insights into consumer behaviour. According to them ”there are 3 billion Google searches every day, and 20% of those have never been seen before. They’re like a direct line to your customers’ thoughts…”. Smart! And good news: their tool works in different countries and different languages.

It’s not just great for market research. Find out what questions customers have about your product and answer those in a blog post on your website. Great for generating more traffic and being more helpful to your customers.

Who is Answer the Public for?

Answer the Public is great to determine what to ask your customers, and what to answer for them. it can help you structure your market analysis and build a foundation for what aspects to include, based on real searches from your target audience.

Key features:

• Visual keyword cloud that reveals consumer search queries
• Automatically groups searches by questions, comparisons, and prepositions
• Supports multiple languages and regions
• Integrates with search listening alerts for ongoing trend tracking

Pricing: Limited free searches available. Paid plans start at $9/month

G2 rating: 4.5/5

6. BuzzSumo

You can’t deny that social media has become a big part of the market. There’s market share in revenue, but also the numbers of followers on Facebook or Instagram say a lot about how ‘big’ a brand really is. And what is being said on social media in the comment section gives you valuable insights into the state and developments of a market.

To cover part of this market analysis, try BuzzSumo. This comes with a suite of useful market trend analysis tools that give you insights into your competitors’ social profiles to see how well they are performing. Adjust your social media strategy accordingly.

Who is BuzzSumo for?

If you’re planning to gain market share in social media, start with research using BuzzSumo. This will give you great insights into who your competitors are and what they’re doing right.

Key features:

• Track trending topics, content, and influencers
• Competitive analysis on social shares and backlinks
• Alerts for brand mentions and keyword triggers
• Content performance insights by platform and domain

Pricing: Pro plan starts at $159/month

G2 rating: 4.5/5

7. Think With Google

Another Google tool? Another Google tool! The biggest search engine in the world knows all about questions and therefore demands and trends. The Think With Google tool helps you translate this knowledge into consumer trends. See what retail trends are on the rise, find promising markets and audiences based on search queries.

Apart from the tools Think offers, they also share interesting consumer insights and have plenty of resources on marketing strategies, to make your market analysis all the more actionable.

Who is Think With Google for?

When you need a solid foundation for trend research but don’t have a lot of resources, or time, Think With Google quickly points you in the right direction.

Key features:

• Consumer trends data from Google search and YouTube
• Industry-specific insights and downloadable reports
• Interactive tools for retail, search, and audience analysis
• Free tools and marketing strategy resources

Pricing: Free

G2 rating: n/a

8. SEMrush

”The market” is less abstract than you’d think. There are certain areas you can focus on in your analysis to get an idea of what’s going on, and one of them is SEO. Not only because it reflects what people are asking and reading, but more importantly because share of search actually predicts share of market. Time to get to the bottom of this.

There are countless tools out there for SEO analysis, but with a tool like SEMrush you can make it market-specific. Their Market Explorer option helps you identify competitors and see what SEO strategies are working for them, based on what your actual target audience is looking up.

Who is SEMrush for?

Marketers who want to give their market analysis an extra practical touch: don’t overlook SEO. With SEMrush you can give more context to the insights you’ve already gathered and give a new spin to your content strategy.

Key features:

• Market Explorer for benchmarking competitors and audience demographics
• SEO and PPC analytics for identifying keyword and traffic opportunities
• Brand health tracking and sentiment analysis
• Competitor backlink and domain authority insights

Pricing: Starts at $139.95/month

G2 rating: 4.5/5

9. Statista

Want access to trustworthy stats across almost every industry and region? Statista is a goldmine of structured data that covers everything from emerging market trends to consumer behavior insights.

With graphs, charts, and downloadable reports, it’s a fantastic tool to add credibility to your business case or get hard numbers for market entry decisions. Whether you’re preparing a pitch deck or crafting a long-term strategy, Statista’s extensive data sets help you back your hunches with facts.

Who is Statista for?
Professionals and strategists who need credible, at-a-glance data to support business cases, research decks, or market-entry plans.

Key features:

• Data across 170+ industries and 150+ countries
• Industry outlooks and consumer insights
• Ready-to-use charts and infographics
• Easy export into PowerPoint and Excel

Pricing: Free limited access. Premium plans start at $199/month for individuals.

G2 rating: 4.4/5

10. Similarweb

Data-driven decisions start with knowing what’s happening in your digital space. Similarweb offers website traffic and performance insights to help you benchmark your brand, monitor competitors, and discover market gaps.

It’s great for identifying where your audience hangs out online and what content brings them in. Plus, their dashboards are super intuitive—ideal if you want data fast without overcomplicating things.

Who is Similarweb for?
Marketers and digital teams who want to know how their online presence stacks up, and how competitors are attracting traffic.

Key features:

• Traffic sources and audience demographics
• Competitor benchmarking tools
• Keyword and referral traffic insights
• Website performance trends over time

Pricing: Free plan available. Paid plans start at $199/month.

G2 rating: 4.5/5

When to use market trend analysis tools

Every creative marketer benefits from solid research backing up their ideas. When you are developing a new product or setting up a new business, an analysis of the market is a good starting point. You could have the greatest idea for a product, but if there’s no market for it, you will lose.

Market research will give you an idea of how likely you are to be successful: is there even a demand for a product like yours? And if so, how much could you charge for it? Would that cover the costs you’re about to make? Decisions, decisions.

Market analysis can be part of a SWOT analysis to identify opportunities and threats. It can be part of marketing research to create outstanding content strategies. It can be the baseline of improving your services, your products, even your website.

We found that very different elements were important in Germany vs the UK. This has helped us to then shape and adapt our creative moving forward, to make sure that the elements that are important to Germans come through. 

Mairead Masterson, Head of Business Intelligence, Bloom & Wild

And it’s not just for newbies. Even if your business has been around for a while, a market analysis can be a valuable tool. Because (most) markets are ever-changing and it is crucial to stay up to speed. Products are being improved, consumers’ expectations change, and competitors come and go. You can’t just sit around and watch the world go by.

Depending on what stage your business is in, you will want to look into different parts of the market. If you’re still developing a product, you will want to know more about what consumers really want. When you’re determining the price, you want to look into the possible market share. Let’s dive into some different types of market research before we jump into tools for market analysis that make it easy-peasy for you.

Researching market share opportunities

If you are not entering or operating in a monopoly, you’ll want to look at the size of the market in terms of money and the market share you will need to run a successful business.

If there’s no product like yours yet, get an idea of the size of the market in volume and value: how big is the demand for your product, and how much are people willing to spend on it? With this information, you can create different scenarios and budgets and see if or when your product will be profitable.

If you are entering an existing market, research how likely people are to switch to another supplier (you!), and what it would take for them to make that switch. For that, let’s look at another aspect of conducting a market analysis.

What was powerful was being able to gather so many responses and quickly uncover the recurring themes and trends across them.”

Hannah Allen, Brand and Creative Lead, Moneybox

Researching your target market

If only we could read minds. Market analysis is not just macro: it is also zooming in on consumers as individuals and getting to know their wishes, pains, problems, and expectations. Related to your product, that is.

A research of your target market goes beyond just customer demographics. If your ideal customers are women between 30 and 50, find out what social media channels they love using. Understand what they are really looking for in a product, how they would like to buy it. How do they prefer to be contacted and what questions do they have? What trends are they following? What sparks emotions in them?

This information can help you set up buyer personas that will help you create effective marketing campaigns. It also enables you to identify opportunities for product improvements or new products.

Conducting a competitor analysis

Learn where you stand compared to your (future) competitors. It is good to realise there are other businesses out there, that – even though you try hard to differentiate – look very similar in the eyes of consumers. Analyse why certain customers choose to buy from another company and what these businesses are doing to lure them in. This can help you identify gaps in your own service and marketing, revealing opportunities for improving your messaging or product.

Market analysis made easy

The market is always changing and it’s important to stay up-to-date with the latest trends. Luckily, there are also more and more market analytical tools out there that help you gather specific, relevant and real-time information. Without any guesswork involved, they help you make better business decisions.

That being said, there are many ways to perform market research. The best methods will depend on your goals and the specific situation of your company. In this article, we’ve gathered 8 of the best online tools for market analysis. Each of them covers different aspects of market analysis, so you can get a complete overview, or a super-specific one.

How to pick the right tool for your business

Choosing a market analysis tool isn’t about finding the one with the most features—it’s about finding the one that fits your business best. Here’s what to consider:

1. Start with your goal

Are you validating a product idea? Tracking competitors? Exploring new markets? The right tool depends on the kind of insights you need. Know your main objective before you start comparing options. Let your own needs lead you, not the dazzling features that some tools offer.

2. Stick to your budget

Some tools are free, others cost hundreds per month. Decide how often you’ll use it and how critical the insights are to your business decisions. A lower-cost tool might do the job if you just need quick checks; bigger investments make sense for ongoing or high-stakes research.

3. Think about scalability

Will this tool still work for you in six months? Or would you have to add more tools, or switch to another one? A good market analysis tool should grow with your business and work for you in the long run. Look for something that can handle more complex data or larger audiences as your needs evolve, while still being easy to use for your team.

4. Check for integrations

Does the tool connect with your existing platforms (like CRM, analytics, or ad tools)? Integrations make it easier to turn insights into action—without extra manual work.

5. Prioritise ease of use

You shouldn’t need a research degree to run a survey or analyse trends. Look for a tool that’s intuitive and doesn’t add friction to your workflow.

Choose the #1 tool for market analysis: Attest

And there you have it, the 10 best market trend analysis tools out there. The right tool will help you gather accurate and relevant data fast, for decision-makers that are ready to make a change. Want to try a tool that has it all? Check out how Attest will fuel your marketing and product decisions.

What is market analysis?

With market analysis, you gather information on the current state or future of a specific market. You can look at the market as a whole or focus on specific parts, such as profitability, market share, an analysis of your competitors or your target group. It can be part of a business plan when you are interested in entering a market. It is also used to improve products or develop more effective marketing messages.